The Internal Customers of a Company Are Those People Who

question 34

True/False

The internal customers of a company are those people who ultimately purchase and use the company's products.

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Definitions:

Utilitarian

Describes products, services, or actions that are practical and functional rather than decorative or ornamental.

Hedonic

Relating to or considered in terms of pleasant (or unpleasant) sensations; often used in the context of hedonic consumption which refers to the utility derived from pleasure.

Linda Lundstrom

A Canadian fashion designer known for her innovative designs and contributions to the Canadian fashion industry.

Cognitive Dissonance

is the psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas, often leading to an alteration in beliefs or behaviors to reduce the dissonance.