The Net Present Value of a Customer Is

question 51

Multiple Choice

The net present value of a customer is:

• A)a measure of how customers assess the benefits of a product in making purchase decisions.
• B)a measure of the likelihood that satisfied customers will recommend the product to other customers.
• C)the total profits (revenues associated with a customer minus the expenses needed to serve a customer) discounted over time.
• D)the total value of the benefits offered by a customer in a customer-supplier partnership.

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