Which of the Following Is True of Customers Who Are

question 13

Multiple Choice

Which of the following is true of customers who are regarded as "promoters" based on the net promoter score associated with these customers?

• A)They spread negative comments about the organization.
• B)They usually defect at higher rates.
• C)They are not likely to purchase from the organization again.
• D)They are less price-sensitive and more profitable.

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Definitions:

Degrees Of Freedom

The number of independent values or quantities that can vary in an analysis without violating any constraints.

Expected Frequencies

The frequencies that are theoretically predicted based on a probability distribution or certain assumptions in statistical analysis.

Expected Frequencies

The predicted counts in each category of a contingency table under the assumption that no association exists between variables.

Fisher's Exact Test

Chi-square statistic used if any of the expected frequencies in a sample of data are less than 5.