Loyal Customers Are Less Costly to Do Business with Compared

question 70

True/False

Loyal customers are less costly to do business with compared to other customers.

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Definitions:

Classical Conditioning

An educational method where learned reactions are developed through the relationship between an environmental trigger and a naturally existing stimulus.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas simultaneously.

Effort Justification

A phenomenon in which individuals attribute greater value to outcomes they had to put effort into achieving, often to reduce cognitive dissonance.

Ingratiation Theory

A psychological theory that explores how people attempt to make themselves appear more likable to others, often through flattery or other strategic behaviors.