The Kano Model of Customer Requirements Uses the Term "Satisfiers

question 49

Multiple Choice

The Kano Model of customer requirements uses the term "satisfiers" to refer to:

• A)the basic requirements that are generally not stated by a customer but are assumed as a given.
• B)the requirements that customers expressly say they want in a product.
• C)the aesthetic features of a product that do not add any value to the product.
• D)the new or innovative features in a product that are not expected by customers in a product.

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Definitions:

Agent of Socialization

Individuals, groups, or institutions that play significant roles in integrating individuals into larger society by teaching social norms, values, and practices.

Looking-glass Self

A concept in sociology that suggests a person's self-understanding is constructed, in part, by how they believe others perceive them.

Stable Personality

A personality trait indicating that an individual's behavior and emotional reactions are consistent over time.

Resocialization

The process through which individuals learn new norms, values, and behaviors to successfully integrate into a different social environment.