Which of the Following Survey Instruments Is Most Likely to Be

question 23

Multiple Choice

Which of the following survey instruments is most likely to be effective in generating a significant amount of qualitative information from the customers?

• A)Mail surveys
• B)Online surveys
• C)Focus groups
• D)Telephone interviews

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Definitions:

Words

Symbols or sounds that are used to represent objects, actions, thoughts, or feelings in communication.

Episodic Memory

The type of long-term memory that involves the recollection of specific events, situations, and experiences.

Procedural Memory

A type of long-term memory that involves the unconscious memory of skills and how to perform tasks.

Semantic Memory

Semantic memory refers to a part of long-term memory responsible for storing information about the world, such as facts, concepts, and meanings.