Which of the Following Is True of Customers Who Are

question 13

Multiple Choice

Which of the following is true of customers who are regarded as "promoters" based on the net promoter score associated with these customers?

• A)They spread negative comments about the organization.
• B)They usually defect at higher rates.
• C)They are not likely to purchase from the organization again.
• D)They are less price-sensitive and more profitable.

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Definitions:

Conspicuous Consumption

The act of purchasing and using products and services to publicly display wealth and social status rather than to meet basic needs.

Sofia Coppola

An American film director, producer, and screenwriter known for her distinct narrative and visual styles, often exploring themes of loneliness, celebrity, and existential angst.

Costuming

The art and practice of designing, creating, and selecting costumes for characters in film, theater, and television to convey aspects of their personality or the setting.

Cyberpunk

A genre of science fiction set in a lawless subculture of an oppressive society dominated by computer technology.