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Jake is right-brain dominant and not comfortable speaking in front of people.He must present his portion of his team's findings in class next week.Although he has rehearsed many times, he is not feeling confident.He wants to ask someone else to present for him.Which motivational strategy will Jake probably find most helpful?
Market Trends
The general direction in which a market or the preferences of consumers are moving over time.
Early Majority
A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.
Early Majority
A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.
Consumer Adoption Process
The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.
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