Examlex
According to social learning theory,observing the behavior of others paves the way for the development of more general rules and principles in a process called __________.
Problem Recognition
The initial step in the consumer decision process where an individual realizes a difference between their current state and a desired state.
Ideal Situations
Circumstances or conditions perceived as the most favorable or perfect for achieving specific goals or outcomes.
Consumer Purchase Decision
The process that consumers go through in identifying and evaluating options before making a buying choice.
Information Search
The process by which individuals seek and gather information from various sources to make an informed decision.
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