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Statistical methods help managers make sense of data and gain insight about the:
Aspiration Group
Social groups that an individual wishes to belong to or be identified with, often influencing their purchasing behaviors.
Country Club
A private club providing recreational facilities, social events, and other services for its members.
American Express
A multinational financial services corporation known for its credit card, charge card, and traveler's cheque businesses.
Aspiration Group
A social group that a person admires or seeks to emulate because of its status, lifestyle, or achievements.
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