Under What Conditions Is Debriefing Necessary? What Should Be Included

question 27

Essay

Under what conditions is debriefing necessary? What should be included in a debriefing?

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Definitions:

Push Marketing Strategy

A promotional strategy where businesses "push" their products or services onto consumers by using aggressive advertising and sales tactics.

Digital Marketing

The promotion of products or brands via one or more forms of electronic media.

Convenience Goods

Consumer products and services that are widely available and bought frequently with minimal comparison and effort by the consumer.

Account Management Policies

Policies that specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out.