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Dr. Li is interested in creating a measurement of religiosity. According to the dictionary, religiosity is "the quality of being religious; piety; devoutness." He creates a measure comprising 10 statements. People respond to each statement using the following scale (1 = strongly disagree, 3 = neither agree nor disagree, 5 = strongly agree). Some of the statements are below.
Statement 1: "I believe in a religion."
Statement 2: "Part of who I am stems from my religious beliefs."
Statement 3: "I believe that religion is unnecessary."
Given the situation above, explain the difference between criterion validity, convergent validity, and discriminant validity. Why is each one important?
Sentiment Analysis
The use of natural language processing, text analysis, and computational linguistics to identify and extract subjective information from source materials.
Data Management
The practice of collecting, keeping, and using data securely, efficiently, and cost-effectively, ensuring data quality and accessibility.
Social Listening
The process of monitoring social media channels for mentions of a brand, competitors, product, or relevant conversations, to gain insights and engage with the audience.
Data Analytics
The examination of data sets to draw conclusions and insights, often using specialized systems and software, to inform decision-making.
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