RESEARCH STUDY 12

question 15

Essay

RESEARCH STUDY 12.3: To study the effects of physical discomfort on attention, Dr.Lopez conducted the following study: A group of participants were required to keep one hand submerged in cold water (52 degrees).Half of the participants kept their hand in the water for 2 minutes, and half of the participants kept their hand in the water for 4 minutes.In addition, half of the participants were given a placebo pill and told it would reduce the pain of the water (pain relief assumed).The other half were given a placebo pill and told that it would have no effect (no pain relief assumed).While their hands were in the water, participants were asked to watch a video where a ball is quickly passed between and underneath three cups.At the end of the video, participants were asked to indicate under which cup the ball could be found.Whether or not the participant picked the correct cup was recorded (as a measure of whether they were paying attention).The results are below.
Provide a graph of the possible interaction in Dr.Lopez's study and discuss whether Dr.Lopez should conclude that an interaction exists in his study.

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Definitions:

Beaconing

The practice of using Bluetooth Low Energy (BLE) devices to send targeted messages and information to nearby smartphones.

Geofencing

A location-based technology that uses GPS or RFID to create a virtual boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or usage rates.

Demographic Segmentation

The division of a market into segments based on demographic factors such as age, gender, income, education, and family size.