Examlex
The criteria for the Canadian Awards for Business Excellence are similar in structure to the criteria for the:
Psychological Benefit
The emotional or mental gain derived from a product or service, which can include feelings of pleasure, satisfaction, or well-being.
Perceptual Benefit
Perceptual benefit refers to the subjective value or advantage that consumers perceive in a product or service, which influences their decision-making process.
Marketing Strategy
The comprehensive plan formulated particularly for achieving the marketing objectives of the organization; it includes campaigns, actions, and decisions to build and sustain a competitive market position.
Dispenser
A device designed to release a specific amount of material, such as soap, towels, or beverages, often for efficiency and convenience in various settings.
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