Exhibit 15 $$\begin{array} { c r } \text { Day } & \text { Price } \\\hline 1 & 9867 \\2 & 10025 \\3 & 10524 \\4 & 10210 \\5 & 10104 \\6 & 9925\end{array}$$

question 9

Multiple Choice

Exhibit 15.1
USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)
Daily closings for the Dow Jones Industrial Average are given in the table below. $$\begin{array} { c r } \text { Day } & \text { Price } \\\hline 1 & 9867 \\2 & 10025 \\3 & 10524 \\4 & 10210 \\5 & 10104 \\6 & 9925\end{array}$$
-Refer to Exhibit 15.1. Calculate a 4-day moving average for day 5.

• A)10,102.3
• B)9905.6
• C)9875.4
• D)10,215.7
• E)10,157.6

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Definitions:

Marketing Professionals

Individuals who specialize in the study, design, and management of marketing processes and strategies.

Potential Product

A concept in marketing that refers to all the possible enhancements and improvements that a product might undergo to meet future needs or untapped market segments.

Market Testing

The process of evaluating the viability of a new product or service through controlled customer exposure, gathering feedback before a full-scale launch.

Planned Obsolescence

A strategy where products are designed with a limited useful life or undergo frequent changes, compelling consumers to purchase new products more often.