At the Initial Stage of an Economic Recovery

question 37

Multiple Choice

At the initial stage of an economic recovery,

• A) Financial stocks rise on expectations of increases in loan demand, housing constructions and security offerings.
• B) Consumer durable stocks rise on expectations of rising consumer confidence and personal income.
• C) Capital goods stocks rise on expectation of increases in business capital spending.
• D) Basic materials stocks rise on expectation of rising profit margins.
• E) Consumer staple stocks rise on expectations that consumers will continue to spend on necessities.

Recognize examples and sources of organizational resistance to change.

Understand the importance of employee involvement and communication in overcoming resistance to change.

Appreciate the utility of force field analysis in planning and implementing change.

Identify strategies for successful cultural change within organizations.

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Definitions:

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.

Interest

A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.

Informing

The process of providing knowledge or information to someone, often seen as a crucial step in marketing to educate potential customers about products or services.