Examlex
Consider a risky asset that has a standard deviation of returns of 15. Calculate the correlation between the risky asset and a risk-free asset.
Influenced
The effect or impact one person, group, or factor has on another's attitudes, beliefs, or actions.
Sleeper Effect
The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.
Source Credibility
The degree to which the audience perceives a message’s source as expert and trustworthy.
Attitudes
Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.
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