Exhibit 65
USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)

question 49

Multiple Choice

Exhibit 6.5
USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S) $$\begin{array} { c c c c c } \text { Stock } & \mathbf { R } _ { \text {it } } & \mathbf { R } _ { \text {mt } } & \mathbf { a } _ { \mathbf { i } } & \text { Beta } \\\hline \mathrm { A } & 10.6 & 15 & 0 & 0.8 \\\mathrm { Z } & 9.8 & 8.0 & 0 & 1.1\end{array}$$ R_it = return for stock i during period t
R_mt = return for the aggregate market during period t
-Refer to Exhibit 6.5. What is the abnormal rate of return for Stock A during period t using only the aggregate market return (ignore differential systematic risk) ?

• A)3.40
• B)4.40
• C)-1.86
• D)-4.40
• E)-1.70

Recognize the significance of customer satisfaction and loyalty.

Identify strategies to reduce cognitive dissonance and ensure postpurchase satisfaction.

Define and differentiate key concepts such as consideration set, evaluative criteria, and points of difference.

Comprehend the economic and psychological impacts of purchase timing and sales promotions.

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Definitions:

Two-sided Test

A hypothesis test in which the critical area of a distribution is two-sided and tests whether a sample is either greater than or less than a certain range of values.

One-sided Test

A hypothesis test in which the alternative hypothesis specifies either an increase or a decrease, but not both.

P-value

The probability of obtaining a statistical summary (e.g., the difference in means) at least as extreme as the one observed in a study assuming the null hypothesis is true.

Two-sided Significance Tests

Statistical tests that assess the significance of an effect in either direction, allowing for the evaluation of both positive and negative differences.