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The managers of small organizations and non-profits are wrapped up in entrepreneurial activities that typically focus on sales strategies and market growth,day-to-day cash flow problems,and routine fire fighting.
Fundamental Attribution Error
A cognitive bias that causes people to overemphasize personal characteristics and ignore situational factors in explaining others' behavior.
Availability Heuristic
A cognitive bias where individuals rely on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
First Instinct Fallacy
The false belief that it is better not to change one’s first answer on a test even if one starts to think that a different answer is correct.
Upward Counterfactual Thinking
The process of imagining better alternatives to past events, which can have various emotional or motivational effects.
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