Examlex
Roles and norms are interrelated but different concepts.
Source
The individual who delivers the message.
Social Psychologists
Experts who study how an individual's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Source Credibility
The level of trustworthiness, reliability, and expertise attributed to a source of information by its audience.
Expertise
How much a source knows.
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