Examlex
In order for a group to be most effective in solving problems
Secondary Data
Secondary data refers to information that was collected by another party for a purpose other than the current research need.
Syndicated Study
Research conducted by an organization that is then made available for purchase to multiple companies, often within the same industry.
Primary Data
Information collected first-hand through surveys, interviews, or experiments for a specific research purpose.
Marketing Research Process
A systematic approach to collecting, analyzing, and interpreting data to inform marketing decisions.
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