Explain the Strengths and Weaknesses of Reward Power

question 21

Essay

Explain the strengths and weaknesses of reward power.

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Definitions:

Global Village

A term coined by Marshall McLuhan to describe how the world has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point.

Marshall McLuhan

A media theorist and educator known for coining the expressions "the medium is the message" and "global village," and for his insights on how media affects societal structures and cultural perceptions.

Macrosociological

Relating to the study of large-scale societal structures and processes and their impact on individuals and groups.

Microsociological

Relating to the sociological approach that focuses on small-scale interactions and individual processes within society.