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In order to get an object moving, you must push harder on it than it pushes back on you.
Target Cost
The maximum amount that can be spent on a product while still earning the desired profit margin, usually determined during the design and development stages.
Investment
Assigning financial resources with the aim of achieving returns or making a profit.
Desired Return
The target profit or income level that an investor or business aims to achieve on an investment or project.
Target Cost
The estimated price for a product that would allow a company to achieve a desired profit margin while remaining competitive in the market.
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