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If firms differentiate their products in different ways and charge different price because of these differentiation factors, then
Externally
Refers to factors or influences that originate outside of an individual or organization.
Reconciling Interests
The process of finding common ground and resolving differences between parties with conflicting interests.
Collective Interests
The shared or common goals, desires, or concerns of a group.
Individual Interests
The personal likes, desires, and priorities of a person that often guide their choices and behaviors.
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