Brand Management Refers to

question 164

Multiple Choice

Brand management refers to

• A)picking a brand name for a new product that will attract attention.
• B)the efforts to maintain the differentiation of a product over time.
• C)efforts to reduce the cost of production.
• D)selling the right to use a brand name in a particular market.

---

Definitions:

Self-control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.

Empathy

The capacity to understand another person’s emotions and concerns.

Peer Acceptance

Likeability or the degree to which a child is viewed as a worthy social partner by his or her peers.

Prosocial Behavior

Actions that are oriented toward others for the pure sake of helping, without a reward.