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In a competitive market when there is no deadweight loss
TTM
Transtheoretical Model, a theory of behavior change that evaluates an individual's readiness to act on a new healthier behavior.
Transtheoretical Model
A theory of behavior change that assesses an individual's readiness to act on a new healthier behavior and provides strategies to guide the individual through the stages of change to Action and Maintenance.
Maintenance Stage
A phase in behavior change where individuals work to sustain the new behavior over time.
External Rewards
Incentives provided by external sources, such as money, grades, or praise, to motivate behavior.
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