Which of the Following Is Significant for Marketers to Understand

question 28

Multiple Choice

Which of the following is significant for marketers to understand about the use and outcomes of social media?

• A) Marketers must realize that although they control all relevant content on social media sites,they must let users think that they,the users,do.
• B) The ability to share experiences quickly and with such large numbers of people amplifies the impact of word of mouth.
• C) Social media provide very basic methods of measuring how marketers meet and interact with consumers.
• D) Social media is no substitute for traditional advertising as the former have little impact on a company's bottom line.

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Definitions:

Transfusion

The process of transferring blood or a blood-based product from one person into the circulatory system of another.

Sparkling Wine

A type of wine that contains significant levels of carbon dioxide, making it fizzy, typically achieved through fermentation processes.

Manufacturer's Fault

A defect or issue in a product directly caused by the manufacturing process, resulting in consumer dissatisfaction or potential harm.

Negligence

Failure to exercise the care that a reasonably prudent person would exercise in like circumstances.