Considering the Implications That Social Media Have for Marketing Products,marketers

question 73

Multiple Choice

Considering the implications that social media have for marketing products,marketers must realize that ______.

• A) interactions between marketers and customers using social media are not measurable
• B) word of mouth on social media sites spreads gradually over time
• C) a great ad campaign on social media is sufficient for successful promotion
• D) the content on social media sites can rarely be controlled by marketers

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Definitions:

Economic Value

An estimation of the benefit provided by a good or service to an economic agent.

Interest Rate

The percentage at which interest is charged or paid on borrowed funds, typically expressed as an annual percentage rate.

Equivalent

Identical in worth, quantity, role, significance, or rank.

Equivalent Values

Items or amounts that are equal in value, function, or meaning.