The First Action a Marketing Team Should Take When Initiating

question 18

Multiple Choice

The first action a marketing team should take when initiating a social media campaign is to:

• A) establish a listening platform.
• B) identify the medium for the campaign.
• C) identify potential consumers.
• D) develop a list of objectives.

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Definitions:

Attributes

Qualities, characteristics, or properties that are considered inherent to or characteristic of someone or something.

Associations

The mental connections or relations between ideas, feelings, sensations, or memories.

Learned Helplessness

A condition in which an individual learns to feel helpless and passive in the face of aversive situations, due to a history of uncontrollable events.

Situational

Referring to or determined by environmental circumstances or conditions, often used in contexts discussing behavior or performance.