Which of the Following Is a Guideline That Marketers Should

question 23

Multiple Choice

Which of the following is a guideline that marketers should follow to leverage owned,earned,and paid media?

• A) Maximize owned media by reaching out beyond their existing websites.
• B) Plan sales goals based on estimates of public and media relations efforts will translate into earned media.
• C) Don't count on paid media to play an important role in driving customer engagement.
• D) Focus on creating fewer digital touch points for more control over sales.

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Definitions:

Randomized Trials

Experimental studies where participants are randomly assigned to different treatment groups to evaluate the effects of those treatments.

Cohort Study

A research approach involving a group of people observed over a period to determine how certain exposures affect outcomes.

Experimental

Pertaining to a scientific approach involving controlled trials and studies to test hypotheses, investigate cause-and-effect relationships, or demonstrate specific effects.

Observational

Pertaining to research methods that involve watching and recording behaviors or outcomes in their natural setting without manipulation.