Which of the Following Is NOT True About an Effective

question 10

Multiple Choice

Which of the following is NOT true about an effective listening system?

• A) Listening is the first action to take when initiating a social media campaign.
• B) Although customers are on social media,they rarely think that a given brand is also there.
• C) Marketers must primarily hear what is being said about the brand and act upon what they hear.
• D) The ways customers rate,rank,critique,and praise a brand are important for marketers.

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Definitions:

Activity-Based Costing

An approach to costing that pinpoints various activities in a company and distributes each activity's costs to every product and service based on their actual consumption.

Machine-Hours

A measure of production time, representing the total hours machines are operated in the manufacturing process.

Overhead Cost

Indirect expenses related to the general operation of a company, including administrative and facility costs not directly tied to production.

Activity-Based Costing

A costing method that assigns costs to products based on the activities required to produce them, improving accuracy by identifying cost drivers.