Which of the Following Is NOT True of Competitive Advertising

question 60

Multiple Choice

Which of the following is NOT true of competitive advertising?

• A) Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle.
• B) The goal of competitive advertising is to influence demand for a specific brand.
• C) Promotion becomes more informative and appeals less to emotions during competitive advertising phase.
• D) Emphasis on branding begins during competitive advertising phase.

---

Definitions:

Work Experience

Refers to the history of jobs and roles an individual has held, highlighting skills acquired and responsibilities handled.

Computer

An electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations.

Self-Promote

The act of marketing oneself or one's abilities, achievements, or qualities in order to gain recognition or advance professionally.

Distort Facts

means to twist or alter information and truths to mislead or deceive others.