The Number of Target Customers Who Are Exposed to a Commercial

question 70

Multiple Choice

The number of target customers who are exposed to a commercial at least once during a specific period (usually four weeks) is called ______.

• A) reach
• B) frequency
• C) cost per click
• D) cost per contact

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Definitions:

Dissenting Opinions

Opinions that differ from the majority view, especially those differing from official verdicts or commonly held beliefs.

Anonymous Focus Groups

Research groups where participants’ identities remain unknown to both researchers and other participants, used to gather unbiased opinions and feedback.

Questionnaires

A research instrument consisting of a series of questions designed to gather information from respondents.

Quantitative Research

Quantitative research refers to the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques to collect and analyze numerical data and generate factual conclusions.