Which of the Following Is NOT True of Competitive Advertising

question 60

Multiple Choice

Which of the following is NOT true of competitive advertising?

• A) Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle.
• B) The goal of competitive advertising is to influence demand for a specific brand.
• C) Promotion becomes more informative and appeals less to emotions during competitive advertising phase.
• D) Emphasis on branding begins during competitive advertising phase.

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Definitions:

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors in the market.

High-end Watches

Timepieces that are considered to be of the highest quality, often characterized by their craftsmanship, exclusivity, and luxury branding.

Customer Service

The support and assistance provided by a company to its customers before, during, and after purchasing products or services.

New Markets

Refers to the process or strategy of identifying and entering areas or sectors where a business can sell its products or services that were previously unexplored or untapped.