Which of the Following Executional Styles Creates a Character (Such

question 22

Multiple Choice

Which of the following executional styles creates a character (such as the Energizer Bunny or Starkist's Charlie the Tuna) that represents the product in advertisements?

• A) Real/animated product symbols
• B) Fantasy
• C) Mood or image
• D) Spokesperson/testimonial

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Definitions:

Sensory Responsiveness

Describes an individual's tendency to react to and process sensory information in a particular way, which can vary widely among different people.

Difference Threshold

The minimum change in stimulation required to detect a difference between two stimuli, also known as the just noticeable difference (JND).

Heavier Objects

Objects with greater mass or weight compared to other items in their comparison set.

Weber's Law

A principle in psychology stating that the change in a stimulus that will be just noticeable is a constant ratio of the original stimulus.