Which of the Following Statements Is True of Executional Styles

question 5

Multiple Choice

Which of the following statements is true of executional styles for advertising?

• A) They often dictate which type of media is to be employed to convey the message.
• B) They are used in radio and television advertising and not in print or magazine advertising.
• C) They are seldom usedin advertisements for lower-risk,low-involvement,routine purchases.
• D) They require little or no modification for marketing campaigns for political candidates or issues.

---

Definitions:

Legal Access

The ability or right to obtain legal representation and to use the court system or legal resources.

Birth Control

Methods, techniques, and devices used to prevent pregnancy as a component of reproductive rights and health.

Recently Acquired Right

Rights or privileges that have been established or recognized in the near past.

Heterosexuality

A sexual orientation characterized by attraction to individuals of the opposite sex.