Which of the Following Refers to a Media-Scheduling Strategy in Which

question 111

Multiple Choice

Which of the following refers to a media-scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times?

• A) Flighted media schedule
• B) Pulsing media schedule
• C) Continuous media schedule
• D) Seasonal media schedule

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Definitions:

Personal

Pertaining to or affecting a particular person rather than anyone else; often used to denote private or individual preferences.

Outlook Client

An email client and personal information manager developed by Microsoft, part of the Office suite.

Gmail

A free, web-based email service developed by Google that allows users to send and receive emails over the internet.

iCloud

Apple's cloud storage and cloud computing service, offering users online storage and synchronization for their documents, photos, and software data.