Examlex
People who buy the same product most or all of the time are known as brand switchers.
Break-even Analysis
An assessment to determine the sales volume at which total revenues equal total costs, indicating no net loss or gain.
Cost-volume-profit Analysis
An accounting technique that analyzes how changes in costs, sales volume, and price affect a company's profit.
Contribution Margin Ratio
The contribution margin ratio quantifies the portion of sales revenue that is not consumed by variable costs and is available to cover fixed costs and generate profit.
Variable Costs
Costs that change in proportion to the level of activities or volume of production in a business.
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