_____ Refers to Communication by Marketers That Informs,persuades,and Reminds Potential

question 13

Multiple Choice

_____ refers to communication by marketers that informs,persuades,and reminds potential buyers of a product to influence an opinion or elicit a response.

• A) Upselling
• B) Direct selling
• C) Promotion
• D) Encoding

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Definitions:

Admissions Process

The procedure through which institutions, particularly educational, evaluate and decide on the acceptance of applicants based on certain criteria.

Audit Studies

Research methodology that uses matched pairs of individuals (such as in race or gender) to apply for real job opportunities or housing to investigate discrimination.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Paired Actors

A research methodology that employs two individuals with identical qualifications but different backgrounds to test for discrimination in various settings.