Which of the Following Generally Tends to Increase Consumers' Comprehension

question 25

Multiple Choice

Which of the following generally tends to increase consumers' comprehension of marketing communication?

• A) Selective exposure,distortion,and retention of communication
• B) Consumers' biases,needs,experiences,and knowledge
• C) Differences in age,social class,education,culture,and ethnicity of the target audience
• D) Bright colors and bold graphics of the advertisement

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Definitions:

Commitment

The state or quality of being dedicated to a cause, activity, or goal, often manifesting in willingness to give time and energy to something believed in.

Motivation

The internal or external factors that stimulate people to take actions that lead to achieving a goal.

Staff

The group of individuals employed by an organization or a specific project, contributing to its operation and success.

Behaviors

The way an individual or group behaves or responds to outside or inside forces.