According to the AIDA Model,which of the Following Is the First

question 66

Multiple Choice

According to the AIDA model,which of the following is the first step in the purchase-decision process?

• A) Action
• B) Interest
• C) Attention
• D) Desire

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Definitions:

Fundamental Attribution Error

A cognitive bias where people overemphasize personality traits and underestimate situational factors when explaining other people's behavior.

Situational Influences

External factors or environmental conditions that impact an individual's behavior, attitudes, or actions in a given context.

Personal Dispositions

Patterns of thought, feeling, and behavior that are unique to an individual, contributing to how one responds to their environment.

Attitudes

Attitudes are psychological tendencies expressed by evaluating entities with some degree of favor or disfavor.