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Communication by Marketers That Informs,persuades,and Reminds Potential Buyers of a Product

question 36

Multiple Choice

Communication by marketers that informs,persuades,and reminds potential buyers of a product to influence an opinion or elicit a response is called ____________.


Definitions:

Vygotsky

A developmental psychologist known for his theory on social development and the concept of the Zone of Proximal Development, which emphasizes the role of social interaction in cognitive development.

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding throughout the lifespan.

Psychosocial Development

Refers to Erik Erikson's theory that individuals pass through eight developmental stages, each characterized by a specific psychological conflict that contributes to a major aspect of personality.

Erikson

Erik H. Erikson, a developmental psychologist known for his theory on the psychosocial development of human beings.

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