Which of the Following Is True of Channel Members Within

question 33

Multiple Choice

Which of the following is true of channel members within marketing channels?

• A) They play roles that are different from those of intermediaries and resellers.
• B) They facilitate the change of ownership but not the sale to the final consumer.
• C) They provide division of labor but without any particular specialization in moving goods.
• D) They help provide contact efficiency as goods move into the hands of the final consumer.

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Definitions:

Unethical Sales Tactics

Sales methods that are deceitful, manipulative, or otherwise violate ethical standards, often employed to secure sales at the expense of customer trust.

High-Pressure

A term often used to describe aggressive sales tactics that push customers towards making immediate decisions or purchases.

Reciprocity

In business, reciprocity refers to the mutual exchange of goods, services, or favors, where both parties stand to benefit from the transaction.

Competitive Intelligence

The practice of gathering, analyzing, and using information about competitors, market trends, and the external business environment for strategic planning.