Which of the Following Is True of Nontraditional Channels

question 116

Multiple Choice

Which of the following is true of nontraditional channels?

• A) They increase a brand's coverage in the market.
• B) They are used to sell stolen or counterfeit products..
• C) They lead to competition between distribution channels through cannibalization.
• D) They may help differentiate a firm's product from the competition.

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Definitions:

Variable Cost

Expenses that change in proportion to the volume of goods or services produced.

Intermediate Calculations

Calculations that occur in the middle of a problem-solving process, often needed to arrive at a final solution.

Elastic Demand

A market condition where the quantity demanded of a product or service significantly changes in response to changes in price.

Volume of Units

The total number of individual items or products produced or sold by a company.