Which of the Following Is True When Choosing a Marketing

question 99

Multiple Choice

Which of the following is true when choosing a marketing channel?

• A) The more standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
• B) The less standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
• C) The less standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.
• D) The more standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.

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Definitions:

Voluntary Response Bias

Bias in survey results caused by individuals choosing to respond on their own initiative, which may not be representative of the whole population.

Response Bias

A type of bias that occurs in survey research when respondents answer questions inaccurately or misleadingly.

Undercoverage

A bias in statistical sampling where certain members of the population are inadequately represented in the sample.

Response Bias

A systematic error in survey responses, often due to the wording of questions or the respondent's desire to present themselves in a favorable light.