Which of the Following Statements Describes a Customer Innovation Center

question 27

Multiple Choice

Which of the following statements describes a customer innovation center?

• A) It is an approach to repositioning a company's products using sales figures.
• B) It promotes advertising among status-conscious customers.
• C) It is a forum for meeting with customers and directly involving them in the innovation process.
• D) It is used in the business analysis stage of the new-product development process.

---

Definitions:

Communication Behavior

The ways in which individuals convey and interpret messages through verbal and non-verbal means.

Assertive

Behaving confidently and forcefully to express one’s opinions and needs without infringing on the rights of others.

Aggressive

Behaving or acting in a forceful, hostile, or determined way, often to dominate or control others.

Communication Scholars

Academics and researchers who study the processes, modes, effects, and theories of verbal and nonverbal communication.