Which of the Following Is the Most Important Factor in Successful

question 55

Multiple Choice

Which of the following is the most important factor in successful new-product introduction?

• A) The features of the new product should be similar to its substitutes in the market.
• B) The product should not be developed using crowdsourcing.
• C) The new product should be priced lower than the other products in the same category.
• D) The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

---

Definitions:

Correlation Coefficient

A numerical index that ranges from -1.0 to 1.0 and reflects the extent to which two variables are linearly related.

Scatter Plot

A diagram that shows the relationship between two variables by displaying points on a two-dimensional plot. Usually the two variables are denoted x and y, each point represents a pair of scores, and the x variable is plotted on the horizontal axis while the y variable is plotted on the vertical axis.

Upward Slope

A term that can be used metaphorically to describe a situation or trend that is improving or increasing over time.

Replication

Doing a study again to see if the results hold up. Replications are especially persuasive when done by different researchers in different labs than the original study.