In Which Way Does the Concept of Product Life Cycle

question 32

Multiple Choice

In which way does the concept of product life cycle (PLC) help marketing managers?

• A) It tells managers the length of a product's life cycle.
• B) It helps marketers forecast future events and suggest appropriate strategies.
• C) It dictates the marketing strategy to be used for a product.
• D) It informs marketers about the duration of a product in the various stages of its life cycle.

---

Definitions:

Transformational Leadership

A leadership approach that causes change in individuals and social systems, characterized by the leader working with teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of the group.

Intellectual Stimulation

A leadership behavior that encourages followers to think critically and creatively, challenging existing assumptions and suggesting new perspectives.

Inspirational Motivation

The ability to inspire and motivate others towards achieving shared goals through enthusiasm and positive reinforcement.

Individualized Consideration

Treating each team member or employee as an individual with unique needs, and adapting support or guidance accordingly.