When Considering the New-Product Development Process,which of the Following Statements

question 48

Multiple Choice

When considering the new-product development process,which of the following statements is true of screening?

• A) It eliminates ideas that are inconsistent with an organization's new-product strategy.
• B) It calculates preliminary figures for demand,cost,sales,and profitability.
• C) It involves getting consumer reactions to visual representations of a proposed product.
• D) It involves making cosmetic or functional changes to existing products.

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Definitions:

Explore Commonalties

Exploring commonalities involves identifying shared interests, values, or experiences during negotiation or conversation, which can facilitate rapport and mutual understanding.

Highlight Differences

The process of emphasizing or pointing out the distinct or contrasting aspects between two or more entities.

Two-Sided Messages

Effective communication approach that presents both advantages and disadvantages or supports and opposes a particular argument, aiming to create a balanced perspective.

One-Sided Messages

Communications that present only one point of view or aspect of an issue.