When Advertising a Test Product,should Test Locations in Particular Markets

question 5

Multiple Choice

When advertising a test product,should test locations in particular markets be isolated from media with a far reach,such as television?

• A) No,if media advertising cannot reach outside that particular market,it will fail to project the product's true potential outside the market and thus the product may then appear less successful than it could be.
• B) No,if media advertising cannot reach consumers within the market area being tested,it may fail to pull in many consumers from the market and thus the product may then appear less successful than it could be.
• C) Yes,if media advertising reaches a very large area outside that market,it may pull in many consumers from outside the market being tested and thus the product may then appear more successful than it really is.
• D) Yes,if media advertising persuades consumers in the market area,the product may then appear more successful than it really is.It would be an advertising success,not a product success.

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Definitions:

Suffrage

The right to vote in political elections.

Expanded

Describes something that has been made larger or more extensive.

1790s

Referring to the decade of the 1790s, which was the final decade of the 18th century, marked by significant historical events and the early years of the United States.

1870

marks the year significant for several historical events, such as the completion of the Fifteenth Amendment in the United States, granting African American men the right to vote.